Why AI has a growing influence on e-commerce [Infographic]
AI has enabled online merchants to automate tasks with much more accuracy and efficiency, making it an indispensable asset to their business model From self-driving cars and voice-operated appliances...
View ArticleA detailed guide to advertising on Facebook Messenger
Facilitate customer acquisition through direct conversation and provide a seamless shopping experience for your prospects on a platform they’re already familiar with An estimated 1.2 billion people...
View ArticleCustomers growing more frustrated at inability to get answers from brands
Chart of the Week: 34% of customers are frustrated at not being able to find answers to simple questions. Could updated customer service channels help? As it becomes easier to find information and make...
View ArticleHow AI-based chat is transforming lead generation
The future is now with chatbots, so you need to consider how you can use the technology to improve lead generation In case you haven’t heard, AI’s promise isn’t based on future advances. It’s being...
View ArticleLive chat for customer support – 6 dos and don’ts
Live chat is a valuable customer service tool, but you need to use it correctly. There is plenty you should do but also a number of things you need to avoid Excellent customer service has two critical...
View ArticleHow to apply 2020’s key trends to your digital marketing strategy
Now is the time to consider 2020's key digital marketing trends and how you can apply them to your marketing strategy Whatever marketing results you achieved in 2019, you want to improve on them in...
View ArticleAdverts’ positive societal impact and Facebook’s slow growth – News roundup
Adverts have 'positive impact' on society, LinkedIn hits new records, Google announces new chatbot development and Facebook sees income slow Although last year saw confidence in advertising take a...
View ArticleThe future of marketing is conversational
Conversational marketing can introduce personalization across the buyer journey, leading to better results Only 22% of customers are happy with the level of personalization in digital retail. However,...
View Article6 chatbot best practices for e-commerce sites
Chatbot increases conversions, not just dialog, which is why you need to understand how best to use chatbots Live chatbot is not just for customer support anymore; it’s a proven engagement and revenue...
View Article15 Applications of Artificial Intelligence in Marketing
Mapping the most effective AI technologies for marketing across the customer lifecycle in the coming year Artificial Intelligence (AI) technology is a hot topic in marketing at the moment, with the...
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